2003•Logistics TechnologyRequires access

Analysis on Supply Chain Bullwhip Effect Formed by Satisfying Demand Policy

Qipeng Yan

Abstract

Focusing supply chain of two different structures and on condition that the members of supply chain haven't shared information, the paper establishes analyzing model for supply chain bullwhip effect formed by satisfying marketing demand policy, reveals the forming process of the effect and makes a comparative analysis on the process.

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Available abstract

Key concepts: Bullwhip effect, Supply chain, Demand chain, Supply chain management, Process (computing), Business, Industrial organization, Microeconomics