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Empirical Study on Regional Tourism Development Based on SWOT Analysis

LI Jiong-hua

Abstract

SWOT analysis is a common method used in the study of regional tourism development.It has some advantages for some research.Rushan is located in southeast Shandong Province.It has abundant natural and human tourism resources.With SWOT analytical method,in this paper the strengths,weaknesses,opportunities and threats of Rushan tourism development were comprehensive analyzed.On this foundation,the corresponding tourism development strategies were put forward.

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Available abstract

Key concepts: SWOT analysis, Tourism, Context analysis, Environmental planning, Business, Strengths and weaknesses, Environmental resource management, Regional science