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2006•Xi'nan Nongye Daxue xuebaoRequires access

A STUDY OF PRICE COMPETITION BETWEEN MANUFACTURERS AND TRADITIONAL RETAIL DEALERS UNDER THE ENVIRONMENT OF E-COMMERCE

Luo Yu-xia

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Abstract

The introduction of the channel of E-commerce direct marketing has a tremendous impact on the traditional supply chain.This paper analyzes the returns of optimal pricing and stocking strategies for the supply chain members and the system in the following three pricing methods: a) pricing by two retailers independently;b) uniform pricing by the manufacturer;and c) system pricing through the principle of optimal channel coordination.The last is the best pricing method.

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What this paper is about

The introduction of the channel of E-commerce direct marketing has a tremendous impact on the traditional supply chain.This paper analyzes the returns of optimal pricing and stocking strategies for the supply chain members and the system in the following three pricing methods: a) pricing by two retailers independently;b) uniform pricing by the manufacturer;and c) system pricing through the principle of optimal channel coordination.The last is the best pricing method.

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Available abstract

The introduction of the channel of E-commerce direct marketing has a tremendous impact on the traditional supply chain.This paper analyzes the returns of optimal pricing and stocking strategies for the supply chain members and the system in the following three pricing methods: a) pricing by two retailers independently;b) uniform pricing by the manufacturer;and c) system pricing through the principle of optimal channel coordination.The last is the best pricing method.

Key concepts: Business, Competition (biology), Pricing strategies, Supply chain, Industrial organization, Variable pricing, Channel (broadcasting), Dynamic pricing

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A STUDY OF PRICE COMPETITION BETWEEN MANUFACTURERS AND TRADITIONAL RETAIL DEALERS UNDER THE ENVIRONMENT OF E-COMMERCE — Research Paper | ScholarLens