Innovation,culture and the analysis of creative industry value

Creative industry comes into being when creativity deviates from other industries and is exchanged after it produced.Creative industry is regarded as key element for regional sustainable development of the economy.Creativity is the core element of creative industry,which affects people's custom of production and consuming trend,influent the course of the economic development.Therefore,Understanding creative industry should begin with creativity.Creativity is different from culture and innovation and is media variable between them,has typical bidirectional character,which is the base for analyzing Value Attribute of Creativity and creative industry.Other characters bring on the increasing returns to scale,externalization and the value evolvement rule In the end,the paper puts forward corresponding policies for creative industry.