THE TOMB HERITAGE TOURISM EXPLOITATION BASED ON CULTURAL HERITAGE ANGLE——TAKE QIAN MAUSOLEUM,XI XIA MAUSOLEUM AND MING TOMBS' MAUSOLEUM AS EXAMPLES

In the experience economy period,tourism is to get some peak experiences.Heritage tourism is an important way to protect,use heritage and spread the culture.The main problem is the lack of experience and showing the herigtage content.The activation and visualization of heritage culture content can reflect the combination of history's static and dynamic.Qianling heritage which features Tang's culture should highlight the Tang culture and show Tang's political and economic grand occasion.The Xixia tomb activation which focus on mysterios Xixia is to rich and activate the tourism product of Xixia king's tomb.Ming tombs which features Ming dynasty's culture should reflect not only Ming dynasty han confucianism,royal culture and geomancy culture, but also cultural connotations of Ming Dynasty mausoleum architecture and sculpture.