On Moral’s Rational Foundation of the Economic Behavior’s Individual and Its Action Mode

The individual morals accomplishment of the market economic activity subject is the rational foundation of the moral that the subject behavior of market economy is chosen, and is the essential code of conduct for maintaining market economic operation order. It whole society can’t establish a suitable common internal moral laws and decrees and external code of conduct for people. Then, the market economy will lose the support of the subject behavior’s moral culture. And the essential code of conduct for market economy is difficult to setup. The rational foundation of the moral is regarded as the cultural strength of supporting sound operation of market economy, it reflect from three aspects mainly: direction strength of economic operation, the exciting of economic individual, the cohesiveness of the cooperation of economic organizations.