2010•Sports Science ResearchRequires access

Study on the Definition of Leisure Sports Industry

Han Bao-juan

Abstract

In order to define the concept of leisure sports industry,the article analyses the concepts of leisure sports industry and the sports industry associated with social reproduction by using the methods of data collection,induction and deduction theories.The author researches and analyses the intensions and extensions of leisure sports industry.Leisure sports industry should be divided into major leisure sports industry and related leisure sports industry.

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Key concepts: Leisure industry, Order (exchange), Marketing, Sport management, Business, Leisure studies, Advertising, Public relations