Competitive Models for Growing Small and Medium-sized Enterprises from the Perspective of Strategic Match

The growth period is the key development period for small and medium-sized enterprises,during which they take advantage of the environmental resources to construct their strategic mode and competitive advantage. Therefore,it is the prerequisite for their healthy development. According to the analysis of SMEs' connotation and characteristics,it can be found that the competitive modes for growing SMEs include self-owned brand strategy,monopoly business strategy,virtual business strategy,and goal-integrated strategy. The construction of competitive modes for growing SMEs from the perspective of strategic match mainly consist of resources imitation,resources scale,technology development,and policy opportunity and so on. In the process,SMEs should match the relevant competitive mode with their resources and capacity to adapt to the changing conditions.At the same time,they should cultivate their own core competitiveness to realize sustainable and healthy development by overcoming the limitations of resources,capacity,and outer environment.