1997•DR-NTU (Nanyang Technological University)Requires access

Construction marketing in China

Tan, Kien Wah.

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Abstract

Since the implementation of the open door policy in 1978, China has been actively attracting foreign investment. After nineteen years, China has achieved great economic development. The construction industry in the country has become robust which created great opportunities for Singapore firms to enter into the China's construction market.

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What this paper is about

Since the implementation of the open door policy in 1978, China has been actively attracting foreign investment. After nineteen years, China has achieved great economic development. The construction industry in the country has become robust which created great opportunities for Singapore firms to enter into the China's construction market.

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Available abstract

Since the implementation of the open door policy in 1978, China has been actively attracting foreign investment. After nineteen years, China has achieved great economic development. The construction industry in the country has become robust which created great opportunities for Singapore firms to enter into the China's construction market.

Key concepts: China, Business, Marketing, Geography, Archaeology

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