2016•Journal of Business ResearchRequires access

Quest for purposefully designed conceptualization of the country-of-origin image construct

Jorge Carneiro, Flávio Faria

Open publisher page 49 citations

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Key concepts: Conceptualization, Construct (python library), Operationalization, Image (mathematics), Construct validity, Empirical research, Computer science, Component (thermodynamics)

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Quest for purposefully designed conceptualization of the country-of-origin image construct — Research Paper | ScholarLens