2015•Вестник Южно-Уральского государственного университета. Серия: Экономика и менеджментOpen access

PECULIARITIES OF STRATEGIC ORIENTATION ON SUSTAINABLE DEVELOPMENT OF RUSSIAN COMPANIES: EMPIRICAL RESEARCH

А. А. Лищук, И. Н. Трефилова, Олег Владимирович Обухов

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Abstract

The focus on global problems and the spread of the concept of sustainable development in the sphere of public administration and business has led to the emergence of a new direction in the strategic planning of business structures - formation of strategies for sustainable development, namely organizational strategies that integrate the concept of sustainable development. The level of such integration in Russian companies is very different and depends on many factors: the size of companies (large corporations are more focused on sustainable development than small firms); proximity to the company and its businesses to global problems (for example, energy companies are primarily focused on sustainable development than companies producing consumer goods); attitude of managers and top management to the problems of sustainable development, etc. The article presents the results of a study on drivers of formation of orientation of Russian companies in sustainable development.

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The focus on global problems and the spread of the concept of sustainable development in the sphere of public administration and business has led to the emergence of a new direction in the strategic planning of business structures - formation of strategies for sustainable development, namely organizational strategies that integrate the concept of sustainable development. The level of such integration in Russian companies is very different and depends on many factors: the size of companies (large corporations are more focused on sustainable development than small firms); proximity to the company and its businesses to global problems (for example, energy companies are primarily focused on sustainable development than companies producing consumer goods); attitude of managers and top management to the problems of sustainable development, etc. The article presents the results of a study on drivers of formation of orientation of Russian companies in sustainable development.

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Available abstract

The focus on global problems and the spread of the concept of sustainable development in the sphere of public administration and business has led to the emergence of a new direction in the strategic planning of business structures - formation of strategies for sustainable development, namely organizational strategies that integrate the concept of sustainable development. The level of such integration in Russian companies is very different and depends on many factors: the size of companies (large corporations are more focused on sustainable development than small firms); proximity to the company and its businesses to global problems (for example, energy companies are primarily focused on sustainable development than companies producing consumer goods); attitude of managers and top management to the problems of sustainable development, etc. The article presents the results of a study on drivers of formation of orientation of Russian companies in sustainable development.

Key concepts: Sustainable development, Business, Industrial organization, Strategic planning, Process management, Marketing, Political science, Law

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