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2015•아시아디지털아트앤디자인학회 학술대회 자료집Requires access

THE IMPACT OF PLATFORM CHANGE ON LIVE STREAMING PERSONAL MEDIA

Jeong, Seri, Lee -, YooJin, Park, Seungho

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Abstract

Starting from how the live-internet-broadcasting system accommodates different platforms, this research will analyze the factors that contributed internet broadcasting’s mass popularity by taking closer look at an example: the MBC channel’s ‘My Little Television’. Using Lasswell’s SMCRE communication model as a standard for analysis, this research will examine the impact of media platform transition on the live streaming personal media. The results are as follows: Live streaming personal media is at an experimental stage of broadcasting media that is yet to fully satisfy the consumer needs. Live streaming personal media has to evolve in formats that utilize social networking service platforms in order to provide more choices for users to participate and co-create.

About this research paper

What this paper is about

Starting from how the live-internet-broadcasting system accommodates different platforms, this research will analyze the factors that contributed internet broadcasting’s mass popularity by taking closer look at an example: the MBC channel’s ‘My Little Television’. Using Lasswell’s SMCRE communication model as a standard for analysis, this research will examine the impact of media platform transition on the live streaming personal media. The results are as follows: Live streaming personal media is at an experimental stage of broadcasting media that is yet to fully satisfy the consumer needs. Live streaming personal media has to evolve in formats that utilize social networking service platforms in order to provide more choices for users to participate and co-create.

Why it matters

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Key contribution

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Method / approach

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Main findings

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Available abstract

Starting from how the live-internet-broadcasting system accommodates different platforms, this research will analyze the factors that contributed internet broadcasting’s mass popularity by taking closer look at an example: the MBC channel’s ‘My Little Television’. Using Lasswell’s SMCRE communication model as a standard for analysis, this research will examine the impact of media platform transition on the live streaming personal media. The results are as follows: Live streaming personal media is at an experimental stage of broadcasting media that is yet to fully satisfy the consumer needs. Live streaming personal media has to evolve in formats that utilize social networking service platforms in order to provide more choices for users to participate and co-create.

Key concepts: Popularity, Broadcasting (networking), The Internet, Live streaming, Computer science, Order (exchange), Multimedia, Social media

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