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2003•The Journal of Internet Banking and CommerceRequires access

Factors Affecting The Adoption Of Mobile Banking Services

Minna Mattila

Open publisher page 103 citations

Abstract

This paper focuses on defining the factors influencing mobile banking adoption and aims at forming a model describing consumer behaviour patterns. Thus it also evaluates the applicability of Rogers' (1995) model in this context. In consequence we are able to state what are the drivers and inhibitors of using banking services via wireless delivery channel. A quantitative survey sheds more light on this researched issue. The data was collected in Finland during May-July 2002 and includes 1253 survey responses.

About this research paper

What this paper is about

This paper focuses on defining the factors influencing mobile banking adoption and aims at forming a model describing consumer behaviour patterns. Thus it also evaluates the applicability of Rogers' (1995) model in this context. In consequence we are able to state what are the drivers and inhibitors of using banking services via wireless delivery channel. A quantitative survey sheds more light on this researched issue. The data was collected in Finland during May-July 2002 and includes 1253 survey responses.

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OpenAlex reports 103 citations for this work. Citation counts describe recorded attention and do not establish research quality.

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Available abstract

This paper focuses on defining the factors influencing mobile banking adoption and aims at forming a model describing consumer behaviour patterns. Thus it also evaluates the applicability of Rogers' (1995) model in this context. In consequence we are able to state what are the drivers and inhibitors of using banking services via wireless delivery channel. A quantitative survey sheds more light on this researched issue. The data was collected in Finland during May-July 2002 and includes 1253 survey responses.

Key concepts: Mobile banking, Context (archaeology), Computer science, Channel (broadcasting), Data science, Telecommunications, World Wide Web, Geography

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