2009•한국콘텐츠학회 ICCC 논문집Requires access

Interactive Advertisement Agent on IPTV VOD service

Han Suk Choi, Jun-Myoung Choi, Kyung Woo Park, Jin-Gwang Koh

Abstract

IPTV service that has been converged with internet technology and broadcasting services provides a variety of interactive contents through IPTV channels and applications. TV advertisement has been changed by IPTV technology and interactive service pattern. IPTV advertisement is an emerging new research area for personalized TV advertisement. This paper proposes an Interactive Advertisement agent (IAD Agent) for IPTV VOD service. This IAD Agent shows a personalized interactive advertisement in real time to the user who requests the advertisement information for watching the VOD contents.

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Available abstract

Key concepts: IPTV, Interactive television, Broadcasting (networking), Service (business), Computer science, Internet television, The Internet, Advertising