Estimating the Outdoor Recreational Value of Lavizan Jungle Park of Tehran Using Contingent Valuation Method (CV)

Natural resources and its condition have always had a key role in economic and social developments of different societies around the world and these resources are considered as natural capital and bankroll of economic growth and development for every country. In the present study, we have evaluated the outdoor recreational value of Lavizan Jungle Park of Tehran and its visitors’ willingness to pay per visit (WTP) by using Contingent Valuation method (CV) and two-dimensional choice questionnaires. We used 125 questionnaires and logit model in order to evaluate the WTP. The purpose of this study is to measure individuals’ willingness to pay for visiting and preserving the environment of Lavizan Park as well as indicating the relationship between influential factors on their WTP. Estimating the value of natural resources is very important in making environmental preservation policies because preserving these natural attractions, as a part of ecotourism, is highly important. JEL Classification: Q29, Q51, C25.