Integrating business analytics with performance management

Current paper analyses the role of business analytics for managing performance and discusses the way business analytics can be integrated with performance management. Business analytics consist on chain and Bayesian models. In addition, it also plays an important role regarding data involvement and structuring to gain the objectives in performance management. Business analytics enables management to take rationale and affective decision making based on historical data. However, its affective implementation requires supportive organizational culture, stakeholder awareness and support from top-level management. Integration of business analytics require consideration of internal and external factors of the organizational business environment, identifying performance drivers, integrating performance drivers with performance and management action and control system.