2013•Journal of Korea Service Management SocietyOpen access

An Effect of Social Commerce Motivations on Customer Loyalty : Focused on Social Commerce Provider Trust and Social Commerce Supplier Trust

Un-Seok An

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Key concepts: Social commerce, Business, Loyalty, Marketing, Loyalty business model, Social trust, Advertising, Social media

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An Effect of Social Commerce Motivations on Customer Loyalty : Focused on Social Commerce Provider Trust and Social Commerce Supplier Trust — Research Paper | ScholarLens