Differences of Information Management between Fashion Show Video and Fashion Film: Focusing on Cases of Chanel

As media technology is developing, methods to present fashion products and communicate with audiences are also evolving. Designers and fashion brands are always on the lookout for more effective methods to deliver what designers intend through new products. The purpose of this research is to analyze different ways in which people perceive, cognize, and memorize the digital media of fashion show videos and fashion films in the communication process. Considering the difference in communication methods, this study is based on Shannon's communication model, Foulger's ecological model of the communication process, and Kopec's information management theory. In this research, Chanel's 2010 Cruise collection and fashion film, RememberNow, were used as content stimuli. The results indicate that there are significant differences between fashion shows and fashion films in terms of perception (p< .005), cognition (p< .005), and memorization (p< .005). This research will provide prospective methods for fashion designers and fashion firms to effectively deliver the latest fashion information to their audiences.