2012•Journal of Mass Communication and JournalismOpen access

Communication as a Social Process

Helmut Scherer

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Abstract

This provides us with a huge chance to study the social character of the communication process more efficiently.However, we will only be able to take this chance if we develop both empirical methods as well as relevant theories.

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What this paper is about

This provides us with a huge chance to study the social character of the communication process more efficiently.However, we will only be able to take this chance if we develop both empirical methods as well as relevant theories.

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OpenAlex reports 5 citations for this work. Citation counts describe recorded attention and do not establish research quality.

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Available abstract

This provides us with a huge chance to study the social character of the communication process more efficiently.However, we will only be able to take this chance if we develop both empirical methods as well as relevant theories.

Key concepts: Process (computing), Digital advertising, Photojournalism, Social media, Computer science, Political communication, Health communication, Social communication

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