Roberta Sassatelli
Abstract
Showing the culture & institutional processes that have brought the notion of the 'consumer' to life, 'Consumer Culture' guides the reader on a comprehensive journey through the history of how we have come to understand ourselves as consumers in a consumer society & reveals the profound ambiguities & ambivalences inherent within.
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Showing the culture & institutional processes that have brought the notion of the 'consumer' to life, 'Consumer Culture' guides the reader on a comprehensive journey through the history of how we have come to understand ourselves as consumers in a consumer society & reveals the profound ambiguities & ambivalences inherent within.
Key concepts: Consumerism, Commoditization, Consumption (sociology), Commodification, Capitalism, Veblen good, Sociology, Economics