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2014•Advanced science and technology lettersRequires access

A Study on Adoption Factors of Korean Smartphone Users: A Focus on TAM (Technology Acceptance Model) and UTAUT (Unified Theory of Acceptance and Use of Technology)

Seong Ho Kim

Open publisher page 37 citations

Abstract

The purpose of this study is to evaluate TAM and UTAUT’s applicability in Korean smartphone users. To accomplish this objective, this study reviews various literatures and is developed a research model based on TAM(Technology Acceptance Model) and UTAUT(Unified Theory of Acceptance and Use of Technology). To examine the research model, we collected data at Jinju area in Korea. We used a structural equation model analysis known as PLS to verify the research hypotheses. The results indicate that TAM and UTAUT are valuable tool for predicting intentions to smartphone usage.

About this research paper

What this paper is about

The purpose of this study is to evaluate TAM and UTAUT’s applicability in Korean smartphone users. To accomplish this objective, this study reviews various literatures and is developed a research model based on TAM(Technology Acceptance Model) and UTAUT(Unified Theory of Acceptance and Use of Technology). To examine the research model, we collected data at Jinju area in Korea. We used a structural equation model analysis known as PLS to verify the research hypotheses. The results indicate that TAM and UTAUT are valuable tool for predicting intentions to smartphone usage.

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OpenAlex reports 37 citations for this work. Citation counts describe recorded attention and do not establish research quality.

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Available abstract

The purpose of this study is to evaluate TAM and UTAUT’s applicability in Korean smartphone users. To accomplish this objective, this study reviews various literatures and is developed a research model based on TAM(Technology Acceptance Model) and UTAUT(Unified Theory of Acceptance and Use of Technology). To examine the research model, we collected data at Jinju area in Korea. We used a structural equation model analysis known as PLS to verify the research hypotheses. The results indicate that TAM and UTAUT are valuable tool for predicting intentions to smartphone usage.

Key concepts: Unified theory of acceptance and use of technology, Technology acceptance model, Structural equation modeling, Computer science, Usability, Human–computer interaction, Social influence, Psychology

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