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2016•Transfusion Clinique et BiologiqueOpen access

“Save lives” arguments might not be as effective as you think: A randomized field experiment on blood donation

Lisa S. Moussaoui, D. Naef, Jean‐Daniel Tissot, Olivier Desrichard

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Key concepts: Blood donor, Blood donations, Donation, Intuition, Medicine, Social psychology, Argument (complex analysis), Psychology

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