Foreign Company Attractiveness to Host Country National Professionals: An Integrated Model

While attracting talent is important for company success, very little research is conducted on foreign company attractiveness to host country national (HCN) professionals. To bridge this research gap, this paper investigates foreign company attractiveness from a HCN perspective. Building on Person-Organization-Fit (P-O fit) theory, we develop an integrated model taking into account relevant organizational and individual characteristics in the foreign company context. The model tested with 800 HCN professionals in Japan show that company country-of-origin does not influence organizational attractiveness. Instead, HCN professionals prefer companies with human resource management practices, work environment, and organizational culture that are congruent with dominant host country practices. Further, the results show that HCN demographics (age and gender), international skills (English proficiency and international experiences) and individual work values (individualism and risk aversion) interact with these organizational characteristics.