1999•Kodo Keiryogaku (The Japanese Journal of Behaviormetrics)Open access

A Model of Variety-Seeking Behavior Considering Choice Set

Takeshi Moriguchi, Yoshikazu Sakamaki

Abstract

The purposes of this study are modeling variety-seeking behavior considering choice set and applying the model to the empirical data.We construct a model that accounts for the effects of variety-seeking on consumer brand choice process using the framework of nested logit model. On the model building, we focus relation between consumer variety-seeking behavior and a size of consumer choice set. From empirical study using scanner panel data, we confirm the significance of a variety seeking model considering choice set from view points of accuracy of estimation and understand ing consumer behavior.

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Key concepts: Variety (cybernetics), Choice set, Consumer choice, Set (abstract data type), Construct (python library), Econometrics, Consumer behaviour, Discrete choice