A Study of Consumer Attitude and Awareness towards Green Marketing and Green Branding
Sangeeta Gupta, Shallu Shallu, Mansi Kapoor
Abstract
Sangeeta Gupta, Shallu Shallu, Mansi Kapoor
Abstract
IJAR - Indian Journal of Applied Research (IJAR) IJAR is a double reviewed monthly print journal that accepts research works from scholars, academicians, professors, doctorates, lecturers, and corporate in their respective expertise of studies.
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IJAR - Indian Journal of Applied Research (IJAR) IJAR is a double reviewed monthly print journal that accepts research works from scholars, academicians, professors, doctorates, lecturers, and corporate in their respective expertise of studies.
Key concepts: Green marketing, Business, Marketing, Advertising, Consumer awareness