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2015•Developments in marketing science: proceedings of the Academy of Marketing ScienceRequires access

Is Our Understanding of Other-Emerging Markets Blurred by Bric-focused Market Characteristics? Sheth Revisited

Adesegun Oyedele

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Key concepts: BRIC, Emerging markets, Business, China, International trade, Finance, Political science, Law

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Is Our Understanding of Other-Emerging Markets Blurred by Bric-focused Market Characteristics? Sheth Revisited — Research Paper | ScholarLens