2015•International Journal of Advanced Research in Management and Social SciencesRequires access

A STUDY OF CONSUMERS' PERCEPTION AND ATTITUDE TOWARDS GREEN PRODUCTS

Divesh Kumar, Rajesh Sharma

Abstract

Over the years, demand for green products is increasing rapidly and customers are gradually becoming more aware about these products. Green products are very good for health and customers have started to realize the importance of these products. This paper aims to address the consumers’ perception and attitude towards green products. For analyzing the behavior and attitude of the customers’, Sikar district of Rajasthan state has been selected. Paper attempts to analyze the various responsible factors which are significant about the selection of the green products and these eco-friendly products have been able to attract the customers in the recent past.

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Key concepts: Perception, Business, Marketing, Environmentally friendly, Engineering, Advertising, Green food, Mathematics