MUTATIONS OF AUTOMOBILE INDUSTRY IN THE EUROPEAN UNION IN THE WORLD CRISIS CONDITIONS

Global technical harmonization is considered a driver of international competitiveness of the European automotive industry, with improving global competitiveness of European industry and creating automotive jobs in terms of environmental protection and road safety. The global economic crisis, the European Union had to take some measures to protect the automotive sector, using the investment in innovative technologies to facilitate consumer credit, and financial incentives for people who choose to sell old car and buy a new one. Referring to the importance of the issues examined in Europe today, automotive industry become very substantial, competition is fierce and the pace of change is emphasized. Thus, we have presented in this paper the general characteristics of the motor car industry in Europe and how it was influenced by the global crisis, and then to review the evolution of this sector in Romania and how they are feeling the crisis.