2016•Journal of Applied Research in Memory and CognitionRequires access

Motivating the action-in-perception hypothesis: Approach and avoidance motives as a process-model for action's effects on perception.

Emily Balcetis, Shana Cole

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Key concepts: Psychology, Perception, Action (physics), Process (computing), Social psychology, Cognitive psychology, Neuroscience, Computer science

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Motivating the action-in-perception hypothesis: Approach and avoidance motives as a process-model for action's effects on perception. — Research Paper | ScholarLens