2015•AMS ReviewRequires access
Strategic marketing, marketing strategy and market strategy
Rajan Varadarajan
Open publisher page 72 citations
Abstract
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Rajan Varadarajan
Abstract
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OpenAlex reports 72 citations for this work. Citation counts describe recorded attention and do not establish research quality.
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Key concepts: Marketing management, Marketing strategy, Marketing research, Marketing science, Profit impact of marketing strategy, Marketing, Business-to-government, Marketing mix