DEVELOPING AN APPROPRIATE MODEL FOR THE IMPROVEMENT OF ORGANIZATIONAL PERFORMANCE BASED ON TWO APPROACHES: INTELLECTUAL CAPITAL AND SOCIAL CAPITAL

Approaches to the development and evolution of organization are associated with the needs, desires, interest and ideals of human beings. Although organization have played various roles over the course of the history, their performance has expanded in the present time and expectations from them have increased. On the other hand, in todays competitive world, organizations, at any domain of activity, need to improve their performance by taking all possible measures. One way of improving the performance of organizations is the investigation of factors likely to affect it. This which highlights the importance of intellectual capital. In addition to intra-organizational relations, any organization has some relations with the outside environment. These relations which are both impressible and impressive are the social capital of the organization. Thus given the importance of the effectiveness of intellectual and social capital in improving the performance of organizations, attempts have been made to present an appropriate model consisting of the intellectual Approach (with human structural and relational) and Social (with structure cognitive and relational) aspects for the improvement of export Development bank of Iran (EDBI). The research was of descriptive and analytic nature and the population for the study were the managers and the personnel of this organization. The results of the study confirmed that human-relation (intellectual capital) and cognitive relational (Social capital) dimensions have the most significant effects on performance