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2016•Unpublished venueRequires access

How to Blend Market-Facing and Customer-Facing Innovation for Long-Term Results - Viewpoints on Innovation

Katherine Valentino

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Abstract

If a company wants to stay truly innovative and drive business returns over the long term, their innovation pipeline should contain projects that address unmet needs and market gaps. Here's how to balance your innovation portfolio.

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If a company wants to stay truly innovative and drive business returns over the long term, their innovation pipeline should contain projects that address unmet needs and market gaps. Here's how to balance your innovation portfolio.

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Available abstract

If a company wants to stay truly innovative and drive business returns over the long term, their innovation pipeline should contain projects that address unmet needs and market gaps. Here's how to balance your innovation portfolio.

Key concepts: Portfolio, Viewpoints, Term (time), Business, Pipeline (software), Balance (ability), Industrial organization, Marketing

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