Discussion on regional brand strategy for developing eco-agricultural industry in Guizhou.

Developing eco-agricultural industry vigorously is the inevitable requirement for accelerating the pace of modern agriculture development based on natural resources and environment in Guizhou,and it is very important to cultivate regional brands of agricultural products and promote agricultural industrialization management for developing eco-agricultural industry.The paper reviews the necessity of implementing regional brand strategy in eco-agricultural industrial development,analyzes the problems in brand construction of regional agricultural products and proposes the corresponding countermeasures including the target market-oriented of specific superiority agricultural products,construction of standardization system,agricultural industrialization management,thinking innovation of regional brand integration and strengthening governments'support and supervision based on analyzing the connotation and characteristics of regional brands,the significance of cultivating regional agricultural products brands and the current development status of eco-agricultural industrialization in Guizhou.