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2014•Scholars' Bank (University of Oregon)Requires access

To Like or Not to Like: When Social Media Marketing is Effective

Meghana Vijay Deodhar

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Abstract

91 pages. A thesis presented to the Department of Marketing and the Clark Honors College of the University of Oregon in partial fulfillment of the requirements for degree of Bachelor of Science, Spring 2014.

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What this paper is about

91 pages. A thesis presented to the Department of Marketing and the Clark Honors College of the University of Oregon in partial fulfillment of the requirements for degree of Bachelor of Science, Spring 2014.

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OpenAlex reports 2 citations for this work. Citation counts describe recorded attention and do not establish research quality.

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Available abstract

91 pages. A thesis presented to the Department of Marketing and the Clark Honors College of the University of Oregon in partial fulfillment of the requirements for degree of Bachelor of Science, Spring 2014.

Key concepts: Bachelor, Social media, Social media marketing, Social marketing, Marketing research, Marketing science, Marketing, Marketing communication

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