ScholarLens Back to search
2001•CABI Publishing eBooksRequires access

The Bonnefanten Museum, Maastricht.

Wil Munsters

Open publisher page 1 citations

Abstract

A case study on the Bonnefanten Museum in Maastricht, Netherlands is presented. The analysis of the visitor market was carried out through a survey of 388 museum visitors between the last week of April and the first week of May 1997. The steps toward a new marketing policy are discussed and issues such as the tensions between, the museum as a cultural enterprise, between museum and event, and between elite and popular art discussed. It concludes that the museum faces the dilemma with which all museums are confronted in positioning between 2 extremes: splendid isolation in an ivory tower versus opening the gates for the cultural entertainment of the masses.

About this research paper

What this paper is about

A case study on the Bonnefanten Museum in Maastricht, Netherlands is presented. The analysis of the visitor market was carried out through a survey of 388 museum visitors between the last week of April and the first week of May 1997. The steps toward a new marketing policy are discussed and issues such as the tensions between, the museum as a cultural enterprise, between museum and event, and between elite and popular art discussed. It concludes that the museum faces the dilemma with which all museums are confronted in positioning between 2 extremes: splendid isolation in an ivory tower versus opening the gates for the cultural entertainment of the masses.

Why it matters

OpenAlex reports 1 citations for this work. Citation counts describe recorded attention and do not establish research quality.

Key contribution

A contribution statement is not available in the OpenAlex record.

Method / approach

Method details are not available in the OpenAlex metadata.

Main findings

Findings are not separately available in the OpenAlex metadata.

Limitations

Limitations are not available in the OpenAlex metadata.

Applications

Application details are not available in the OpenAlex metadata.

Available abstract

A case study on the Bonnefanten Museum in Maastricht, Netherlands is presented. The analysis of the visitor market was carried out through a survey of 388 museum visitors between the last week of April and the first week of May 1997. The steps toward a new marketing policy are discussed and issues such as the tensions between, the museum as a cultural enterprise, between museum and event, and between elite and popular art discussed. It concludes that the museum faces the dilemma with which all museums are confronted in positioning between 2 extremes: splendid isolation in an ivory tower versus opening the gates for the cultural entertainment of the masses.

Key concepts: Visitor pattern, Entertainment, Elite, Visual arts, Dilemma, National museum, History, Media studies

Related papers

Related paper 1Related paper 2Related paper 3
Back to paper searchBrowse research topicsOriginal source
The Bonnefanten Museum, Maastricht. — Research Paper | ScholarLens