2013•SSRN Electronic JournalOpen access

Measuring Loss Aversion under Ambiguity: A Method to Make Prospect Theory Completely Observable

Mohammed Abdellaoui, Han Bleichrodt, Olivier L’Haridon, Dennie van Dolder

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Key concepts: Prospect theory, Loss aversion, Expected utility hypothesis, Cumulative prospect theory, Weighting, Measure (data warehouse), Ambiguity, Von Neumann–Morgenstern utility theorem

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