TOURISM MANAGEMENT AND DESTINATION IMAGE

Destination marketing is the process of communication with potential visitors to influence their destination preferences intention to travel their final destination. The information intensive nature of tourism industry suggests an important role for the internet the web Technology in the promotion and marketing of destination. The marking strategies are considered within the context of prevailing images tourist sites and the important attachment to destination images and brands in general are also evaluated. The purpose of this paper is to identify destination features which contribute to build a positive destination image and factors influence the destination image.