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2014•Developments in marketing science: proceedings of the Academy of Marketing ScienceRequires access

Less Buzz More Action! Patient Empowerment = Responsibility + Adoption + Involvement.

Marzena Ewa Nieroda, Debbie Isobel Keeling, Kathleen A. Keeling

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Key concepts: Empowerment, Psychology, Public relations, Health care, Action (physics), Business, Knowledge management, Social psychology

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Less Buzz More Action! Patient Empowerment = Responsibility + Adoption + Involvement. — Research Paper | ScholarLens