2014Sumedha Journal of ManagementRequires access

Customer Expectations and Perceptions of Banking Services

I. Anand Pawar

Open publisher page 1 citations

Abstract

This paper analyzes the customer expectations and perceptions of service quality with regards banking services as a case study of IDBI Bank. The study focused on five SERVQUAL dimensions such as RATER (Reliability, Assurance Tangibility, Empathy and Responsiveness) as important elements for influencing customer satisfaction of services quality.

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What this paper is about

This paper analyzes the customer expectations and perceptions of service quality with regards banking services as a case study of IDBI Bank. The study focused on five SERVQUAL dimensions such as RATER (Reliability, Assurance Tangibility, Empathy and Responsiveness) as important elements for influencing customer satisfaction of services quality.

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OpenAlex reports 1 citations for this work. Citation counts describe recorded attention and do not establish research quality.

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Available abstract

This paper analyzes the customer expectations and perceptions of service quality with regards banking services as a case study of IDBI Bank. The study focused on five SERVQUAL dimensions such as RATER (Reliability, Assurance Tangibility, Empathy and Responsiveness) as important elements for influencing customer satisfaction of services quality.

Key concepts: SERVQUAL, Empathy, Service quality, Customer satisfaction, Perception, Reliability (semiconductor), Marketing, Business

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