Customer Expectations and Perceptions of Banking Services
I. Anand Pawar
Abstract
I. Anand Pawar
Abstract
This paper analyzes the customer expectations and perceptions of service quality with regards banking services as a case study of IDBI Bank. The study focused on five SERVQUAL dimensions such as RATER (Reliability, Assurance Tangibility, Empathy and Responsiveness) as important elements for influencing customer satisfaction of services quality.
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This paper analyzes the customer expectations and perceptions of service quality with regards banking services as a case study of IDBI Bank. The study focused on five SERVQUAL dimensions such as RATER (Reliability, Assurance Tangibility, Empathy and Responsiveness) as important elements for influencing customer satisfaction of services quality.
Key concepts: SERVQUAL, Empathy, Service quality, Customer satisfaction, Perception, Reliability (semiconductor), Marketing, Business