ScholarLens Back to search
2015•International journal of scientific researchRequires access

RETAILING IN INDIA–OPPORTUNITIES FOR GROWTH AND POTENTIAL

M. Renuka Devi

Open publisher page 0 citations

Abstract

This article / paper examine the growth, awareness and brand knowledge among the people with different economic background in India and significant growth in urban and semi urban retail markets. In India the vast middle class and its utmost untapped retail industry are the key attractive forces for global retail giants wanting to enter into newer markets, which in turn will help the retail industry to grow faster. This paper includes the Overview, the Growth, the Etymology, the Indian Scenario, and the Entry of the MNCs, the Challenges and Opportunities of retailing business.

About this research paper

What this paper is about

This article / paper examine the growth, awareness and brand knowledge among the people with different economic background in India and significant growth in urban and semi urban retail markets. In India the vast middle class and its utmost untapped retail industry are the key attractive forces for global retail giants wanting to enter into newer markets, which in turn will help the retail industry to grow faster. This paper includes the Overview, the Growth, the Etymology, the Indian Scenario, and the Entry of the MNCs, the Challenges and Opportunities of retailing business.

Why it matters

A significance statement is not available in the OpenAlex record.

Key contribution

A contribution statement is not available in the OpenAlex record.

Method / approach

Method details are not available in the OpenAlex metadata.

Main findings

Findings are not separately available in the OpenAlex metadata.

Limitations

Limitations are not available in the OpenAlex metadata.

Applications

Application details are not available in the OpenAlex metadata.

Available abstract

This article / paper examine the growth, awareness and brand knowledge among the people with different economic background in India and significant growth in urban and semi urban retail markets. In India the vast middle class and its utmost untapped retail industry are the key attractive forces for global retail giants wanting to enter into newer markets, which in turn will help the retail industry to grow faster. This paper includes the Overview, the Growth, the Etymology, the Indian Scenario, and the Entry of the MNCs, the Challenges and Opportunities of retailing business.

Key concepts: Business, Retail industry, Multinational corporation, Marketing, Commerce, Finance

Related papers

Related paper 1Related paper 2Related paper 3
Back to paper searchBrowse research topicsOriginal source
RETAILING IN INDIA–OPPORTUNITIES FOR GROWTH AND POTENTIAL — Research Paper | ScholarLens