THE INCREASE IN THE LEVEL OF ACCESSIBILITY IN TOURISTIC SERVICES THROUGH THE PROMOTION OF SOCIAL TOURISM OFFERS. STUDY CONDUCTED IN VÂLCEA

This paper tries to clarify the concept of social tourism by definition, features, forms of manifestation and materialization, as the concept of social tourism was not very clear for many people, being confused with mass tourism, popular tourism, tourism for people with disabilities etc.. The central objective of this form of tourism is to facilitate access to as many people as a holiday / vacation / tourist stay, guaranteeing them one of his fundamental rights. Research on the social determination Travel offers accessibility among Vâlcea County highlighted issues relating to the degree / frequency of the practice of tourism, travel preferences as practiced, season, time, motivation and preferred destinations, programs offer options for tourists government tourism office, the most appropriate means of such promotional offers, etc. Regarding the usefulness of the research results should be noted that these can be used both for policy makers and industry and those who work in tourism. The information refers both to tourism issues, preference, motivation, satisfaction, etc., and issues on the most appropriate techniques, communication means or medium recommended to be used to promote effective social travel offers.