2007Rhodes Journalism ReviewRequires access

Avatar Adam helps Reuters get a (second) life

Anne Taylor

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Abstract

Reuters, the world's biggest financial news service and data provider, has a virtual agency in a virtual world, headed by a virtual bureau chief known as Adam Reuters, who reports on news in the virtual world.

About this research paper

What this paper is about

Reuters, the world's biggest financial news service and data provider, has a virtual agency in a virtual world, headed by a virtual bureau chief known as Adam Reuters, who reports on news in the virtual world.

Why it matters

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Available abstract

Reuters, the world's biggest financial news service and data provider, has a virtual agency in a virtual world, headed by a virtual bureau chief known as Adam Reuters, who reports on news in the virtual world.

Key concepts: Avatar, Virtual world, Agency (philosophy), Computer science, Service (business), World Wide Web, News bureau, Business

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