Perceptual mapping of consumers preferences towards unorganized food outlets

Demand of prepared food significantly increased in recent time due to time concern and test of the food. The satisfaction ill in the food industry not dependIng only on the test of the food but consciousness of healthiness, cleanliness and way of offering services are becoming more important issues at food outlets. Food. related services like food quality & variety, ambiance at food outlet, proper sitting arrangements, parking facilities all such factors have highly influenced on consumers visiting decision to food outlet.