Marketing on the Internet; A Step-by-Step Guide for Planning, Promoting, and Selling Your...

From the Publisher: Marketing on the is the first book to guide you through a proven 12-step process of online marketing applicable to most any product or service. It is written in easy-to-understand language designed for someone who knows nothing about the or online services. It offers case histories of successful online marketing efforts and helps you find valuable marketing information scattered about the Internet. Included is a customized version of the new and innovative Mosaic software developed by CompuServe and Spry (developers of the best-selling Internet in a Box). This software offers quick and painless access to the Internet. Simply insert the disk provided with this book, type setup and the software activates your own account - right before your eyes! The software then takes you directly to the most exciting and most commercial part of the - the World Wide Web. Your first stop will be the Netcenter - an innovative online marketing facility where you can visit an area specially designed for the readers of this book, gather countless online marketing resources, and communicate directly with the author.