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2015•Unpublished venueOpen access

Consumer Power in the Digital Age in China Travel Market and the Strategic Management Trend in China Online Travel Industry

A.P. Ma, Lun Bai, Hong Wei Luo, Yu-Jou Liao

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Abstract

DISCUSSION China travel marketChina travel market is very important due to its market size and influence in society at both domestic and abroad nowadays.The number of domestic, outbound and incoming tourists will reach 3.6bilion, 0.114billion and 0.128 billion respectively in 2014 in China.China became No 1 in terms of outbound tourism International Tourism Expenditure by country, exceeding Germany and United States since 2011 according to World Tourism Organization.Tourism becomes an important component of modern service industry in China. Internet usersChina also owns the largest internet users in the World.In the digital age, consumer's power increases as the asymmetry in information between suppliers and travelers changed due to the application of a variety of information technologies.1.

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DISCUSSION China travel marketChina travel market is very important due to its market size and influence in society at both domestic and abroad nowadays.The number of domestic, outbound and incoming tourists will reach 3.6bilion, 0.114billion and 0.128 billion respectively in 2014 in China.China became No 1 in terms of outbound tourism International Tourism Expenditure by country, exceeding Germany and United States since 2011 according to World Tourism Organization.Tourism becomes an important component of modern service industry in China. Internet usersChina also owns the largest internet users in the World.In the digital age, consumer's power increases as the asymmetry in information between suppliers and travelers changed due to the application of a variety of information technologies.1.

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Available abstract

DISCUSSION China travel marketChina travel market is very important due to its market size and influence in society at both domestic and abroad nowadays.The number of domestic, outbound and incoming tourists will reach 3.6bilion, 0.114billion and 0.128 billion respectively in 2014 in China.China became No 1 in terms of outbound tourism International Tourism Expenditure by country, exceeding Germany and United States since 2011 according to World Tourism Organization.Tourism becomes an important component of modern service industry in China. Internet usersChina also owns the largest internet users in the World.In the digital age, consumer's power increases as the asymmetry in information between suppliers and travelers changed due to the application of a variety of information technologies.1.

Key concepts: China, Tourism, Business, Popularity, Marketing, The Internet, Purchasing power, Service (business)

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