U.K. Srivastava
Abstract
Presently, 63 per cent of the population of India are within the reach of television transmissions. But audience research data show actual viewership to be far below that figure. Research findings and future trends of television ownership and viewership in India are analysed in this paper.
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Presently, 63 per cent of the population of India are within the reach of television transmissions. But audience research data show actual viewership to be far below that figure. Research findings and future trends of television ownership and viewership in India are analysed in this paper.
Key concepts: Metropolitan area, Government (linguistics), Population, Business, Advertising, Telecommunications, Rural area, Geography