2013•Universiti Utara Malaysia Institutional Repository (Universiti Utara Malaysia)Open access
Push and pull innovation strategies being adopted in automotive industry
Wei Kiang Cheng, Faisal Zulhumadi
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Abstract
Push and pull system in innovation being applied is a critical factor to be determined in the automotive industry.The degree of adaptation of these systems would determine the overall performance of an automotive manufacturer. Either one of the methods has its advantages and disadvantages in its implementation stages. Therefore, the highlight of this paper is to figure out the importance of these two systems and identify the significance of the system to the production of automotive industries.This is a conceptual study and therefore the data would be collected through observation of past data, and review of related academic journals.The outcome of this research has provided useful information in strategic planning for automotive industry by having a better focus on customers’ needs.
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