2014•Unpublished venueRequires access

Can the executives of the tourist company influence the attachment and the identity of place to promote the satisfaction and the loyalty of the young resident tourist people? The case of the Canary Island.

Martínez González

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Key concepts: Tourism, Loyalty, Identity (music), Business, Marketing, Place attachment, Place identity, Advertising

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Can the executives of the tourist company influence the attachment and the identity of place to promote the satisfaction and the loyalty of the young resident tourist people? The case of the Canary Island. — Research Paper | ScholarLens