Chris De Villiers
Abstract
All Chartered Marketers and Marketing Practitioners, as well as individual and corporate members of the Marketing Association are required to adhere to a code of conduct and ethical practice. The code is based on international marketing best practice. The following excerpts provide a guide to the essential principles of the code.
A significance statement is not available in the OpenAlex record.
A contribution statement is not available in the OpenAlex record.
Method details are not available in the OpenAlex metadata.
Findings are not separately available in the OpenAlex metadata.
Limitations are not available in the OpenAlex metadata.
Application details are not available in the OpenAlex metadata.
All Chartered Marketers and Marketing Practitioners, as well as individual and corporate members of the Marketing Association are required to adhere to a code of conduct and ethical practice. The code is based on international marketing best practice. The following excerpts provide a guide to the essential principles of the code.
Key concepts: Ethical code, Code (set theory), Code of conduct, Code of practice, Business, Marketing, Best practice, Public relations