Impact of ICT on development in Indian scenario

Recent growth in Education and infrastructure sectors have impacted rural India, impact that Information Technology (IT) is going to have on Rural Marketing initiatives in few years is going to be enormous. In India strengthening of agriculture sector is critical for facing challenges of rural poverty, food insecurity, unemployment, and sustainability of natural resources. Accessible, transparent and remunerative markets are necessary to raise incomes and improve livelihoods of rural poor. Technology is going to make big difference to way we look at rural India in past. Process for revolution with help of IT has started and in next few years there will be more progress in this area. In today's marketplace, effective use and proper flow of information is the key to success. IT is a strategic tool in successful implementation of new technologies. Purpose of paper is to determine role of IT in improvement of rural marketing in India. Various IT tools and techniques have been explored by various private as well as public companies to acquire market. These tools include: Word Wide Web, Mobile Phones and Word Space Satellite Radio. Combination of various technologies presents an opportunity to overcome challenges in remote areas.